On the afternoon of March 23, 2026, the "Chongqing-El Salvador Economic and Trade Cooperation Exchange Meeting," hosted by the Chongqing Council for the Promotion of International Trade, was successfully held in Chongqing. Chongqing Jinyu Import & Export Trading Co., Ltd. (Jinyu International Trade), a leading enterprise in Chongqing's automotive and motorcycle trade sector, was invited to participate in this grand event. Together with over 70 companies from various industries and more than 100 guests, they engaged in in-depth exchanges on core topics such as market opportunities in El Salvador and Central America, investment policies, and industrial cooperation, jointly exploring the promising "blue track" of Central America.
As a member of the System of Central American Integration (SICA), El Salvador has a highly open market and its trade structure is highly complementary to China's. China's exports of manufactured goods such as machinery, electronic products, and automobiles meet local development needs, while El Salvador's high-quality coffee, sugar, and other agricultural products are also very popular in the Chinese market. This complementary pattern has laid a solid foundation for bilateral economic and trade cooperation.
Chongqing, a major industrial city in western China, boasts a strong manufacturing base that perfectly aligns with the demands of the Central American market. With the deepening strategic cooperation between Central American countries and my country, and the accelerated implementation of bilateral free trade agreements, Central America has become a crucial direction for Chongqing enterprises to expand into international markets, bringing new development opportunities to companies like Jinyu International Trade, which specializes in automobile import and export.
At this exchange meeting, Jinyu International Trade, leveraging its extensive experience in complete vehicle exports, KD parts exports, new energy vehicle trade, and cross-border e-commerce operations, became a key participant in the automotive and motorcycle industry exchange. Company representatives raised numerous practical questions regarding investment in Central America, the establishment of automotive product trade channels, and localized cooperation models, engaging in in-depth discussions with attendees, relevant El Salvadoran officials, and staff from the Chongqing Municipal Council for the Promotion of International Trade, precisely addressing the specific needs and trade rules of the Central American automotive market.
A representative from Jinyu International Trade stated that El Salvador and Central America have a strong market demand for transportation products such as automobiles and motorcycles, which highly matches the company's main business. This exchange enabled the company to gain a clearer understanding of local investment policies and market opportunities, laying an important foundation for future expansion in the Central American market.
It is understood that Jinyu International Trade, based in Chongqing, has established a presence covering major domestic automotive industry clusters and built a cross-border service platform for the automotive industry. Furthermore, it has forged a strategic partnership with COSCO Shipping Group, constructing an end-to-end solution for automotive exports. Its digitalized trade model and comprehensive supply chain system align perfectly with Chongqing's industrial advantages in developing the Central American market, becoming its core strength in competing in this market.
Through this exchange meeting, Jinyu International Trade hopes to leverage the bridge built by the Chongqing Council for the Promotion of International Trade to further deepen its connections with relevant departments and local enterprises in El Salvador, exploring various forms of cooperation such as automotive product exports and localization collaborations.
The atmosphere at the exchange meeting was enthusiastic, with participating companies showing strong interest in the Central American market. A relevant official from the Chongqing Council for the Promotion of International Trade stated that the first "Honduras Chongqing Brand Products Exhibition" in July 2025 has already opened the door to the Central American market for Chongqing enterprises, with nearly 20 Chongqing companies securing a large number of orders.
Jinyu International Trade has actively responded by registering to participate in a series of subsequent trade and economic activities. It plans to leverage the exhibition platform to promote its
Used Cars, auto parts, and other products to the Central American market, further tapping into local consumption potential. The International Chamber of Commerce Alliance for the New International Land-Sea Trade Corridor, established by the Chongqing Council for the Promotion of International Trade, has gathered 45 member units and over 110 enterprise partners, covering 23 countries and regions. This alliance will provide direct channels and full-chain service support for companies like Jinyu International Trade to expand into the Central American market.
The Chongqing-El Salvador Economic and Trade Cooperation Exchange Conference has opened a new window for Jinyu International Trade to establish a presence in the Central American market. In the future, Jinyu International Trade will leverage its advantages in automobile trade and its digital cross-border service capabilities to seize opportunities in the Central American market, deeply integrate into Chongqing's development as an "inland open comprehensive hub," and use the automobile industry as a link to promote "Made in Chongqing" automobiles to El Salvador and more Central American countries. In the process of jointly exploring the "blue track" of Central America, it aims to achieve win-win development for both the company and the regional market.
