On June 5, 2025, the "Chongqing Love Together - Red Cross Spark Charity Aid to Students to Promote Rural Revitalization" charity gift package distribution event, co-organized by the Chongqing Red Cross Society and the Dadukou District Red Cross Society, was successfully held at Yucai Primary School in Dadukou District. Chongqing Jinyu Import & Export Trading Co., Ltd. participated deeply as a representative of a charitable enterprise, fulfilling its corporate social responsibility through concrete actions to support rural revitalization and educational equity.
At the event, Jinyu Import & Export representatives and Red Cross volunteers distributed "charity gift packages" to over 300 rural students. The packages contained eye-protection desk lamps, school bags, thermoses, marker sets, children's books, and other learning and living supplies to meet the students' daily needs. Cao Wei, head of the company's public welfare program, stated, "Education is the cornerstone of rural revitalization. As businesses grow, they must give back to society. This donation was tailored to the specific needs of rural schools, ensuring that every donation truly contributes to the students' growth."
In addition, Jinyu Import & Export Trade partnered with a vocal music team to present a theatrical performance for teachers and students, conveying warmth and care through song and dance. Student representative Xiao Li expressed during the interactive session, "I'm so happy to receive these gifts! I will definitely study harder and live up to the expectations of the teachers and students."
This event is a continuation of the "Love Mountain City" series of public welfare projects organized by the Dadukou District Red Cross Society. Since 2024, the project has expanded to over 20 districts and counties across the city, distributing over 30,000 gift packages to benefit left-behind children, children in difficult circumstances, and rural students. The head of the Dadukou District Red Cross Society emphasized, "The participation of companies like Jinyu Import & Export Trade not only provides material support for this initiative, but also leverages their industry influence to attract more social participation, forming a new public welfare landscape characterized by 'government guidance, corporate support, and social participation.'"
It is noteworthy that Jinyu Import & Export Trade has been continuously engaged in the public welfare sector in recent years. In January 2025, the company partnered with the Dadukou District International Trade Chamber of Commerce, the District Civil Affairs Bureau, and other organizations to carry out a Spring Festival greetings program. The program donated warm clothing, nutritional supplements, and other supplies to nursing home residents, and also organized cultural performances to spread the love. This student aid initiative further demonstrated the company's commitment to "putting people first and giving back to society."
In addition to the material donations, Jinyu Import and Export Trade also plans to establish a "Boai Student Aid Fund" with the Dadukou District Red Cross Society to support rural teacher training, campus infrastructure development, and student scholarship programs. Cao Wei revealed, "In the future, we will explore an 'education + industry' support model, leveraging our corporate resources to support the export of rural specialty agricultural products and provide sustainable impetus for rural revitalization."
This event has received widespread acclaim from all sectors of society. The leader of the Red Cross volunteer team at Southwest University of Political Science and Law stated, "Jinyu Import and Export's philanthropic efforts set an example for young people. We plan to collaborate with them on summer teaching programs, transforming their corporate philanthropy into broader social action."
With the ongoing "Yu Ai Tong Xiang - Red Cross Spark Philanthropy Aid to Students" campaign, the Chongqing Red Cross Society is collaborating with more businesses and social organizations to build a diversified public welfare network. Jinyu Import and Export's involvement not only provides material assistance to rural students but also embodies the Red Cross spirit of "humanity, fraternity, and dedication" through corporate responsibility, injecting warmth into rural revitalization.
